The project, launched by Holidays, a company specialized in online non-hotel accommodation, has awarded Pescasseroli Italian Rural Capital 2024, the mountain village located in the province of L’Aquila, in the heart of the Abruzzo, Lazio and Molise National Park (Pnalm). This initiative aims to enhance small municipalities immersed in nature, highlighting their natural, historical and cultural heritage.
Pescasseroli Italian Rural Capital 2024
Pescasseroli won the title of Italian Rural Capital 2024. The prestigious recognition is the result of an online survey promoted by agriturismo.it e CaseVacanza.it; two portals managed by Holidays and dedicated to nature and rural tourism. The survey involved tourists and enthusiasts of Italian villages, called to vote for their favorite destination among 20 locations carefully selected for their rural authenticity and respect for the environment.
Pescasseroli’s victory is not a coincidence: the village, located in the National Park of Abruzzo, Lazio and Molise, one of the oldest protected areas in Italy, represents an example of perfect harmony between nature, tradition and sustainable development.
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These values are at the heart of the project Italian Rural Capital, which aims to promote small Italian villages, highlighting their charm and importance for tourism away from traditional routes.
The competing locations were selected not only for their search volumes on the portals, but above all for their value as authentic destinations, capable of offering unique and sustainable experiences. Pescasseroli was able to stand out, surpassing other renowned destinations such as Pietrelcina (Benevento), Favignana (Trapani) and San Gimignano (Siena), thus confirming itself as a destination of excellence in the panorama of Italian rural tourism.
Rural tourism trends 2024
The assignment of pescasseroli like Italian Rural Capital 2024 reflects the evolution of tourism trends. According to Feries data, summer 2024 saw a extension of the tourist season, with a 3% increase in bookings already in June and a growing use of theearly booking, with reservations up to four months in advance.
This phenomenon highlights greater planning and interest in authentic and nature-based experiences, accompanied by a 5% increase in average prices.
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The preference for the rural tourism highlights a shift towards destinations that combine relaxation, culture and sustainability. Thanks to its portals agriturismo.it e CaseVacanza.it, Feries establishes itself as a leader in extra-hotel tourism, promoting villages and natural areas.
Pescasseroli, with his victory, becomes the symbol of an Italy that aims for a more conscious tourism, which respects nature and celebrates local traditions, offering an authentic experience far from mass tourism.
