«In the first quarter of 2024, exports from the fashion sector fell by 5.3%, representing a loss of 1.8 billion euros. We have clearly identified this alarm signal». The second day of the MFGS-Milano Fashion Global Summit 2024 opens with the watchful eye of the government (represented by the minister for enterprises and Made in Italy, Adolfo Urso). «The green and digital transition could represent the lever to boost competitiveness if Europe decides to implement with us a real and effective competitive industrial policy. Your companies must make a special effort on the sustainability front because demand calls for more ethical and sustainable production and consumption models, while also being inclusive», the minister noted.
A message that forms the backdrop to the second day of the MFGS-Milano Fashion Global Summit 2024, entitled «The new rules-Made in Italy and the challenges of the supply chain». The work continued with an overview of luxury geopolitics explained by luxury strategic advisor and board member, Michele Norsa. «If China has been economically downsized, mainly due to the reduced number of trips, I see a new epicenter of interest in the Middle East». And the MFGS-Milano Fashion Global Summit is an opportunity to discover new realities, such as the rising star Alsara. The holding founded by Rachid Mohamed Rachid (ceo of Mayhoola for investments, major shareholder of Valentino, and owner of Balmain) has just seen the debut of its ready-to-wear brand Made in Italy, Retori, led by Salma Rachid.
«You never build from nothing. The important thing is to choose solid foundations. That’s why we have brought our creative hub to Milan, to blend European heritage and global talent, » explained with grace and thoughtfulness the ceo Shahzad Akhtar, who has bet on realities in portfolios such as Akoni, a Swiss group of glasses made in Japan.
Going back to the conference schedule, Raoul Ravara of Hines Italy and Flavio Sciuccati, senior partner of Teha-The European House Ambrosetti, will each offer a strategic point of view regarding the relocation of brands to Milan and the transformation of the city itself. The summit will feature testimony from two prominent figures in the field of female entrepreneurship: Roberta Benaglia, ceo of Style Capital, and Ninell Sobiecka, of L’Oréal, a cosmetics giant. Benaglia will trace the financial boundaries within the fashion system, while Sobiecka will screen the value of beauty, a category that in recent years has seen a significant surge in commercial power. Giulia Pessani interviewed Jacopo Sebastio and Enrico Casati of Velasca about Italian creative realities and supply chain opportunities during the last morning’s talks. Then, the work was centered on the supply chain with Matteo Marzotto, president of Minerva Hub.
Rocco Iannone, designer of Ferrari, will warm up the engines and start the afternoon sprinting, making a pit stop between collection, runways, and roaring machines. The team designer, however, will not be the only style guide present at the event. In fact, Lorenzo Serafini, the new creative director of Alberta Ferretti, will provide an exceptional testimony, while Marco De Vincenzo of Etro, a label in full relaunch under the control of L Catterton, will discuss the cutting edge of creativity and how to transcend artistic boundaries.
After the speeches by Stefania Lazzaroni of Altagamma and Alexandre Boquel, director of the Masters of Excellence at Lvmh, there were talks that explored other fashion professions, between sustainability and digital product passport, with prominent speakers such as Sebastian Suhl by Mosaiq group, Davide Aicardi by Altofare, Giuseppe Del Prete by Tlc, Michele Casucci by Certilogo, and Nicolas Bargi by Save the Duck.
And if the new rules must include the inevitable artificial intelligence, one of its applications when it comes to fashion, as told by Diego Caldognetto, is the one related to the essential fashion translations for e-commerce, implemented after years of applied research of fashion words. The arrival of Zegna’s results (article on page XVI) completes this issue while waiting for Gildo Zegna’s speech at the opening of the last day of the summit, which is expected today. (all rights reserved)
