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MADE IN ITALY SUMMIT 2024 – Il Sole 24 ORE

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In an increasingly multipolar world, the crisis in the Middle East, the ongoing conflict in Ukraine and sluggish GDP growth in the Eurozone are significantly impacting Italian business. This is evident in both the rising costs of imported energy and raw materials, and challenges in exporting Italy’s high-quality products.To become more competitive and cost-effective, Italian businesses need to accelerate their transition towards sustainable energy sources and embrace innovation, particularly through the utilisation of artificial intelligence. Additionally, implementing robust export strategies and identifying new international markets will be crucial.
The fifth edition of the Made in Italy Summit, hosted by Il Sole 24 Ore, Financial Times and Sky TG24, has gathered senior policy, business and finance leaders to share insights on how Italian brands can strengthen their positions abroad and find new opportunities, at a time of shifting trade patterns and geopolitical tensions.

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